Week 3 EOC: My Demographic

"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology." (73) Based off of this information alone, it is true that I am a millennial. I do feel comfortable with any type of technology, whether it be phones, computer, cars, or even gaming consoles. Also true is that i was born in the era of technology, it formed my for the way I am. My career will be based on social media and it is up to me to keep the millennial blood flowing.I am constantly searching the inter webs shopping, streaming, playing games and again looking at social media such as Facebook. I believe that millennials will run the future which may seem obvious but I believe the next few decades will be based on social and technological advancements and that the millennials will only become more apparent. Not that it is a competition or anything, but what ever the future holds, myself and my millennial companions will be the majority of it. I myself am not bombarded with marketing surveys but i do find myself helping my elders out with phone and computer problems a lot.

Week 3 EOC: Making Money for Good

People Water is a for-profit company that believes no living body should suffer in this world. "People Water is not a charity or a non-profit organization. We're a for-profit, cause-based business, committed to alleviating the global water crisis. We're a double-bottom-line company. That means that we believe that success goes beyond just turning a profit. We feel we have a responsibility to make a positive impact on our world and community." (http://www.peoplewater.com/drop-for-drop).

People Water does a few things for communities suffering from poverty around the world, one being, New Water. With profit they have made from selling cases of bottled water, they go to suffering communities and restore wells or purify and cleanse the main source of water. They also create a water purification system that many communities would not imagined that they would ever have. This may be expensive, however People Water does not care about the price or expense, they care about the well being of PEOPLE, customers or not.This allows the communities to have a healthy supply of constant water. Again, all this company cares about is the well being of everyone, not just their customers. They don't like to see anyone suffer, and their goal is to bring peace to everyone.

Week 2 EOC: Boston Consulting Group - Video Games

In 2009 the video game market was indeed struggling. Microsoft and Sony, along with other video game companies, had to reduce prices of consoles or postpone game releases because of this struggle. However that was in 2009, a study showed in 2015 says, "In its upcoming 2015 Global Games Market Report, the researchers estimate that the 2015 games market will jump from $83.6 billion in 2014, to $91.5 billion in 2015." (Colin Campbell). And that prediction was some what right, those number may not be exact, however the video game industry did bounce back into a more successful title. The video games stocks made a comeback in 2015 because of the "mobile" games and other advances. (Rob Fahey). In my opinion gaming is coming back bigger and stronger because of the next generation consoles as well as the new and improved PC gaming. But facts are facts, One trademark name alone generated over $1 Billion in revenue in the video game industry in 2015. (John Gaudiosi) 2016 will be the test of time for the Video Game Industry. As for now, Xbox has a high market share but low growth, which is the same as Sony's PS4. Nintendo Wii U's are the hypothetical "dogs" by means of low market share and low growth. The more powerful of the gaming companies is the mobile, who has high growth rate and high market share. The virtual reality type of gaming can be the newest trend or it can be a total bust.



http://www.polygon.com/2015/4/22/8471789/worldwide-video-games-market-value-2015
http://www.gamesindustry.biz/articles/2015-12-07-video-game-stocks-bounce-back-in-2015
http://fortune.com/2015/12/30/star-wars-video-game-sales/

Week 1 EOC: My Voice

As an advertising professional, I make advertisements that are visually pleasing to the consumers eye. It's not so much manipulation; I open the door visually to help people understand a products purpose and hopefully persuade a viewer to become a consumer. I focus on originality, precision, and persistence in my work. My final products represent my hard work for perfection. The work I put out reflects the company but at the same time it has my own touch so that in every advertisement there is a hint of my own theme. I don’t settle for under quality work, and nor should the viewers of my advertisements. My goal as an advertising professional is to sell products in a high quality manner that is productive yet at the same time does not give out the sense of urgency or desperateness. I will be recognized for my work and I am determined to sell products in a creative and pleasing way. The viewers of my work will not be wasting time by looking advertisements. Instead, they will pleased, visually, in what they see and by chance be persuaded to purchase said item or product.

Week 1 EOC: Great Customer Service

A few months ago I took a trip down to Puerto Vallarta, Mexico for a small family vacation. We chose the Melia Resort because of previous satisfactions we have had with them. We didn’t think that the resort could get better but it did.

Once we landed and got to the resort to check in, there was some miscommunication on what room we reserved. Already frantic, my mom was starting to get impatient, however the concierge was calm and relaxed. There had been a huge convention for a cheerleading competition and every room had been booked. Again the concierge was under no visible distress and kept reminding us everything would be okay as if they knew this situation was coming. They could’ve given us a basic room on the far side of the resort and we would’ve been fine, but that’s not how they do things at the Melia. “Top marketers all share a common goal: putting the consumer at the heart of marketing.” (Armstrong, Kotler)

Since we were a little distrust with the regular concierge they sent us to the VIP section which was a whole different room. The customer service was ridiculously professional and friendly. They didn't treat us like we were just getting an upgrade, they treated us like we belong in VIP.There they gave us a VIP room right ion the water, with a fantastic view. To makes matters better, once we got up to the room there was a piece of a cake that said “Welcome to the Melia”. They suited us as if they knew we were coming and that we weren’t going to have our regular room. There was no fuss or disappointment, only happiness and gratitude.