Friday, January 22, 2016

Week 2 EOC: Boston Consulting Group - Video Games

In 2009 the video game market was indeed struggling. Microsoft and Sony, along with other video game companies, had to reduce prices of consoles or postpone game releases because of this struggle. However that was in 2009, a study showed in 2015 says, "In its upcoming 2015 Global Games Market Report, the researchers estimate that the 2015 games market will jump from $83.6 billion in 2014, to $91.5 billion in 2015." (Colin Campbell). And that prediction was some what right, those number may not be exact, however the video game industry did bounce back into a more successful title. The video games stocks made a comeback in 2015 because of the "mobile" games and other advances. (Rob Fahey). In my opinion gaming is coming back bigger and stronger because of the next generation consoles as well as the new and improved PC gaming. But facts are facts, One trademark name alone generated over $1 Billion in revenue in the video game industry in 2015. (John Gaudiosi) 2016 will be the test of time for the Video Game Industry. As for now, Xbox has a high market share but low growth, which is the same as Sony's PS4. Nintendo Wii U's are the hypothetical "dogs" by means of low market share and low growth. The more powerful of the gaming companies is the mobile, who has high growth rate and high market share. The virtual reality type of gaming can be the newest trend or it can be a total bust.



http://www.polygon.com/2015/4/22/8471789/worldwide-video-games-market-value-2015
http://www.gamesindustry.biz/articles/2015-12-07-video-game-stocks-bounce-back-in-2015
http://fortune.com/2015/12/30/star-wars-video-game-sales/

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