Business Mission Statement

As a Vodka brand, Paix is aware of the purpose it beholds being an alcoholic beverage, but our goal is to be more than the stereotypes. Our goal is to bring peace to a world in need by giving a clean water supply with every bottle sold. A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. (39) Our target market is the ages 25-30, because at this point in many peoples lives they understand there's more to life than just pleasing themselves. With our vodka consumers can satisfy their needs while at the same time serving a purpose and bettering the environment around them. Mission statements should be market oriented and defined in terms of satisfying basic customer needs. (39) Many consumers do not know they are doing a good deed when they purchase a Paix, product, but give them credit and thanks for what they did by deciding to buy our product.