Our main demographic are the ages of 25-30, mostly because this is the age where most people establish themselves with a sturdy job. Also because at this age people start to become aware and care for charities and other multi purpose brands, such as ourselves, that focus on bettering the planet. Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably. (30) For that sole reason and the profile most of our customers have, our biggest selling destination is Whole Foods. The job is not to find the right customers for your product but to find the right products for your customers. (10) By letting our customers know they are taking action in the goal of this company, they feel a stronger connection to our brand. They feel they are serving a purpose as well as serving their pleasure. The marketing program builds customer relationships by transforming the marketing strategy into action. (12) This is our main way of building a strong customer-brand relationship, and our most successful way of gaining loyal customers.
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