Implementation Evaluation Control

We make our advertisements connect with our purpose, they are green and very earthy and organic. Hopefully non vodka drinkers will be persuaded to buy this product for that purpose. Even minor purchases that may be affected by advertising messages lead to repeat purchases only if the product delivers the promised customer value. (519) We started out as a plan, but we are on our journey to executing that plan and turning a dream into a reality. We do have some problems however we are in our stride to fixing those problems and hopefully making our company flawless in the consumers eyes. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.(54) We have enough revenue to put accounts into making more opportunities to expand Paix Products.