Our product is specially imported from France to give an experience many thirst. We make our vodka from fresh organic French apples to give this most delicious tart, sweet taste with a apple cedar wood infused fragrance. Consumers see products as complex bundles of benefits that satisfy their needs. When developing products, marketers first must identify the core customer value that consumers seek from the product. We know many people want to experience a true French delicacy, so we created this thirst quenching vodka. Paix Vodka has a unique experience by just even opening the beautiful matte grey box, revealing the frosted bottle in a nest of shredded cardboard. They must design the actual product and find ways to augment it in order to create this customer value and the most satisfying customer experience. (210) There is then a specialized note thanking every buyer for not just choosing us, but making the right choice when purchasing a Vodka. The note also lets them know they are taking part in the goal of creating a peaceful environment in the world. Paix Vodka is not for everybody, it's for the people who see bigger things in life, people who want an experience to go along with our vodka.
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