Friday, March 11, 2016
Week 9 EOC: The Narrative
The Cabitac family, the family whom invented Paix Vodka, are always looking to better the world. As Jason's parents worked at Korbel Champagne for over 18 years, the alcohol industry has had a large impact on the young man's life. His family members are of some French descent which inspired the creation of the French delicacy, Paix Vodka. Paix is French for "Peace" which is what this company wishes to achieve. This Vodka is made with fresh organic granny smith apples to leave a bitter sweet taste on the tip of your tongue, but to leave a smooth refreshing after taste of cinnamon and cider. There is a apple cedar wood fragrance with a hint of almond spice to give it a warm delightful feeling. However delicious, the Cabitac's wanted more than just an alcoholic beverage, they wanted a purpose. Paix Vodka's purpose is to serve those in need with a clean refreshing water supply. Not only are our customers helping with our purpose, they are the sole compensation of our goal. Their contributions give us hope and a passion to succeed. With out our customers we have no purpose other than to please the taste buds of our consumers, then again that is the basic goal for any vodka brand.
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