Price

The price of a bottle of Paix Vodka will be $24.99. The reason being is because our demographic is the age 25-30 so that our customers are somewhat established. We realize how easy it is to create vodka, we tried our best in bringing the crisp tart taste of our French Apples and cedar wood fragrance into our vodka. But we realize that our customers are buying this vodka to be apart of a movement, they are buying it for the unveiling of the bottle, our customers are buying it for the experience. It’s important to remember that “good value” is not the same as “low price.” (276)  Many times a year we have sales, for example during the holidays or for the birthday of our product. At these times our customers purchase many bottles per person because of the limited edition cases and bottles the vodka comes in. Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly. (275)