Situation or SWOT Analysis

It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue.(55) We have many strengths but we have many weakness's as well.  The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats. (55) One of our biggest strengths is the fact that we use recycled material for our packaging and bottle. This lets people know that we are serious about our goal and that we care about the environment. Another strength is that we have personalized notes in every bottle to let our customers know that we are thankful for their decision and that they are contributing to our purpose.  Are weakness's are the people who don't care for our crisp apple taste and consumers that can't afford it or already loyal to a different brand. Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance.  (54) Our objectives are clearly stated to give back to the communities in need and being a environmental friendly brand. We do have threats which are the bigger more popular brands such as Absolut and Ciroq, they have much more worth than we do and threaten our sales. Other threats are the stores that won't take our business such as big multi purpose stores. So we have narrowed down our demographics to Albertson's, Whole Foods, and other smaller but successful grocery outlets.