Promotion

Paix Vodka promotes safe drinking and giving back to the environment and communities in need. Every bottle is numbered so every customer who buys a bottle will be getting a one of a kind Paix Vodka. Also within every box the bottle comes in there will be a special note to thank the buyer and let the buyer know that he or she is taking part in Paix Vodka's main goal. First, they must decide on the size of the incentive. Incentives might be offered to everyone or only to select groups. (437) As I have stated before, Paix Vodka has many sales throughout the year, many of which are the holidays. During the holidays Paix creates special boxes and bottles to commemorate the celebration. Our biggest sale is on October 3rd, the birth date of our product. We sell "Buy one Bottle, Get one Free" in hopes that more people will celebrate this joyous day with us. Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. (432)