As a French delicacy, we strive to bring enjoyment to our customers by bringing them the satisfaction of the tart yet sweet French apples and and the experience no other vodka brand has. This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. (42) Just because we offer such a pronounced experience, we also strive to serve a purpose with every bottle sold. We care about our customers, and though some may not be directly buying our products they are our affiliation. Overall objective is to build profitable customer relationships...(42) We have a goal to bring peace to communities in need by supplying them with a clean water supply with every bottle sold. It is our pleasure to serve everyone we can in any way possible and we would like to have our customers contribute as well. Paix means "Peace" in France, and we truly believe that peace should be the staple of the world.
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